Theory of Change and The Golden Circle.

The second part in our series of diagram mashups, following on from Part 1, Theory of Change and The Futures Cone. This one has another cone in it because I know you all love the cone.

The Golden Circle

Sinek 2013
The Golden Circle ©2013 Simon Sinek, Inc.

Here we have Simon Sinek’s Golden Circle. If you can stomach another TED talk, you can watch him explain it here. It’s a handy diagram with which to work out the essence of your message or mission. The basic principle is that effective communication of ideas is done by thinking and communicating from the inside of the circle out. Start with ‘Why’. As Sinek is fond of saying; “People don’t buy what you do. They buy why you do it.”

Speaking from the ‘why’ would have you using concepts that appeal to the limbic system (old lizard brain, or ‘gut feeling’). People can then rationalise their decisions on the basis of those feelings. You may recognise the approach as deployed by Apple’s marketing department, or your local populist demagogue. This as opposed to barraging your audience with facts & figures and making them do the hard work of figuring out why they should care.

The Golden Cone

A fun thing to do with the Golden Circle is to extrude it out into a cone;

2013 Sinek
2013 Sinek

At center-top is the basic version of how this may appear. An unfortunate consequence of this form is that it taken to correlate to top-down organisational structure. The top of the cone or ‘why’ becomes the position of the Leader, ‘how’ is the domain of top-level executives following the vision of the leader and ‘what’ is supposed to be the things a company says and does.

The bottom-left version of this top-down Golden Circle is explicitly labelled as an organisational hierarchy. The Golden Cone becomes an exhaust blowing your organisation’s products and services out of its rear-end into a bleak marketplace chaos-void filled only with dollar signs and charred skeletons.

Finally the bottom-right variant depicts the cone as a megaphone to enhance the volume with which your company’s marketing is shouted at the world, and because you have a highly refined message formulated specifically to target the limbic systems of puny humans trapped by capitalism, it’s super effective.

 “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

Too bad “do business with” has to mean “sell shit to”.

But don’t think that I’m shitting on the basic idea of the Golden Circle, it’s a nice, simple little model that can be used to great effect. It’s just a shame that everything useful for thinking about communication ends up being about fucking marketing. That or weird corporate leadership personality cults where all power must flow from the vision of the exalted one at the top of the pyramid.

Theory of Change and The Golden Cone

So what do I like better as a use for this cone shape? Recall from the first instalment of this series our basic model of a Theory of Change. Instead of mapping the Golden Cone to a corporate structure, how about we cram one of those in there instead?

SMASH.
SMASH. Golden Change Cone/Partyhat!

Now the tip of the cone, the ‘Why’, correlates to your long-term vision. ‘How’ you intend to achieve this vision maps to your outcomes, and ‘What’ to your activities, the actions that must be undertaken in order to achieve the desired outcomes.

Tip it over to the right, and instead of a megaphone blaring marketing out into the world you have an arrowhead driving with intent towards the realisation of a future goal. A vision that can maybe be organised around in ways other than follow-the-leader hierarchies. More on that in a next instalment, when we will go back… Back To The Futures Cone.

pewpewpew
Pewpewpewpew! Yup, it’s all going to get even worse.

Theory of Change and the Futures Cone.

The first in maybe a series of posts mashing together and overcomplicating some simple diagrams. Today’s victims; Theory of Change and The Futures Cone. I will briefly introduce The Futures Cone, make a critical note on its depiction, and propose a new ‘P’. Then a brief introduction of Theory of Change before we mash some diagrams together and see what happens.

Our friend the Futures Cone

futures-cone-1

I assume you’re familiar with the Futures Cone, and its concept of ‘P’ futures (Possible, Plausible, Probable, and Preferred). You may also know it as the Plausibility Cone, or the Futures Vuvuzela. The attribution decay is strong with this image, this particular example is just the first that comes up in a Google Image search. If you’re not familiar with the Futures Cone at all, maybe take a moment to read at least the first few pages of this brief primer on Futures Studies (Voros, 2001), otherwise the rest of this post will make even less sense.

Visual semantics of depicting the ‘now’ in Futures Cones

futurecone

While searching through images of the cone I’ve noticed two styles in the depiction of the origin point of the cone, the ‘Now’. First is the open circle as shown in the first figure in this post, second the single point as shown above.

As these diagrams are widely stolen & re-appropriated it’s unlikely that most people are using either variant with specific design intent, though I know some (e.g. Changeist), have consciously chosen the single point in order to reflect an individual’s point of view.

It may be a useful convention for the open circle to specifically represent a larger set, say perhaps about 7 billion of those points. This distinction may be beyond the scope of the intended use of the Futures Cone, but it helps serve as a reminder that one person’s future is not necessarily the other’s, and it’s something I intend to return to in a later post abusing another diagram. If you think I’m overthinking this then strap yourself in or eject now, because it’s about to get a lot more overwrought.

Introducing Premeditated Futures

Now I’d like to introduce a new capital ‘P’ Future, because lol why the fuck not. Please meet the set of ‘Premeditated Futures’; the set of all futures people have previously thought about. ‘Considered Futures’ would be a better name but P’s tho innit. Here’s the idea illustrated in a cross-section of the Voros Cone.

Why yes, I have been drinking.

The zone outside of the Premeditated Futures but within the realm of the possible constitute Rumsfeld’s ‘Unknown Unknowns’. If an event manages to travel all the way down the cone of possible futures into the Present without ever crossing into the zone of Premeditated Futures, you’ve got yourself a real Black Swan. Premeditated Futures outside the zone of the possible are where Science Fantasy lives. Are these useful distinctions in any way? YMMV.

Theory of Change

The phrase ‘Theory of Change’ gets thrown around a bit a various contexts, here we’re talking specifically about the structured backcasting method for strategic planning described on theoryofchange.org. A long-term future goal is identified, and the steps necessary to achieve that goal are then visually mapped into an ‘outcomes framework’. This graphic model is accompanied by a written narrative that explains the logic of the framework, with as QA that it is plausible, doable and testable. Here’s a basic primer on Theory of Change if you’d like to know more.

This graphic stolen from relativ.co.za. I think their arrows are pointing in the wrong direction but whatever, you get the idea.
This graphic stolen & cropped from relativ.co.za. I think their arrows are pointing in the wrong direction but whatever, you get the idea.

The image shown above is a heavily simplified representation of a ToC (for a much thicker example with accompanying narrative I’d suggest checking out this assessment from the SC4CCM project). The basic principle isn’t hard to get your head around. Now let’s see what happens if we try to stuff this diagram into a futures cone…

Theory of Change and The Futures Cone

tocxfc1
Here’s one diagram squashed into the other. Colours from the previous diagrams, hopefully this makes some sense.

So what a Theory of Change does is it maps out the steps that need to be taken in order to drag a Preferred Future out from the periphery of borderline Plausible/Possible Futures into the Probable.

tocxfc2
Some time later…

As time passes, if your planned activities are successfully executed your outcomes should be moving closer & closer to the Probable Future. The victory condition for a Theory of Change is having the Long-term Vision locked in dead-center of the cone, as such having become inevitable.

What’s the point of all this?

Just spitballing at the intersection of my interests in futures, and the more directly practical strategic work we do at Bureau Bolster. With any luck these explorations can contribute in some useful way to the broader conversations around these kinds of work. There will be more diagrams mashed together in the near future.

If you’d like to give me notes on my terrible ideas you can find me on twitter. And remember kids, don’t drink & diagram.

Instagram roundup – Fruit & Oil

Since having moved to Rotterdam I have a whole new area to recon, so about once a week I’ll pick an area to go wander around in. This week just some random spots in town & a first foray out to the more industrial areas.

Boats, buildings, and the looming eye of the participatory panopticon.
Boats, buildings, and the looming eye of the participatory panopticon. – Jan 11, 2016 @ 13:03
Jan 17, 2016 @ 15:31
Top floor of the Rotterdam Fruit Exchange building has 10 phone booths built into its facade looking out over the harbour.

Top floor of the Rotterdam Fruit Exchange building has 10 phone booths built into its facade looking out over the harbour. #legacyarchitectures – Jan 17, 2016 @ 15:38

The Rotterdam Fruit Exchange building is a local favorite. The building has monument status now, and with 10 phone booths built into it, it should. Interior photos of the place here. You can rent it out for events, seats 400.

A week later I looped out into the harbour & through the Benelux tunnel. Not pictured below due to insuffiecient levels of instagrammability (pretty heavy fog out that day); 2 cable-laying ships, the MAMMOET hq, container repair/storage yards, crude oil storage tanks. There’s stuff.

LUX TUNNEL

LUX TUNNEL – Jan 24, 2016 @ 15:23
Jonge

Jonge – Jan 24, 2016 @ 15:32

The ground is soft underfoot along the side of the road out here. Hasn’t settled back down yet from having the pipes buried underneath it that pump the oil across the network of refinery facilities. There’s no footpath here, but it’s not an area designed for humans to be strolling around.

Hier melden.

Hier melden. – Jan 24, 2016 @ 15:42

‘REPORT HERE’ the sign says.

Pristine landscape.

Pristine landscape. – Jan 24, 2016 @ 15:45
SAME.

SAME. – Jan 24, 2016 @ 15:49

Importing the Instagram Archive

A few words on how & why I’ve imported my content from Instagram. We’ll get the technicals out of the way real quick and then move on to stories & content strategy.

I’ve pulled in roughly 4 years of content from Instagram (just over 1000 images & videos) using Instagrate Pro, which offers a solid range of features for integration of Instagram accounts into WordPress. Had this been a client job, I’d most likely have used a Custom Post Type and automatically imported each image or video individually, maintaining as much of the original meta-data as possible (location data, tags in their own custom taxonomy, etc) and integrating into the site from there.

This being a personal blog I’ve taken a slightly different approach, importing the images & videos manually in batches to be regular blog posts back-dated to their time. The images run per post in chronological order, old to new, instead of the reverse-chronology native to Instagram’s own browsing experience. In this manner the posts take on an episodic nature, scrolling through and consuming the images & captions in the order they were posted provides a much smoother narrative experience. The stories feel like they’re unfolding much more as they were lived.

You may have caught Kyle Chayka’s recent piece; ‘Why Instagram Captions Are the New Blogging‘, and I’ve been enjoying a number of people’s recent Instagram writing. Jay Owens in particular, who sold a 3000-word travel feature off the back of her Instagram writing while travelling in the USA. Personally I don’t have the mind to write several hundred words of caption while I’m on the go or comitting a day’s highlights to Instagram. The proper long form is a whole other game entirely, but I think there’s a viable intermediate form to be found which I’d like to explore. So for the future I’ll be setting up Instagrate to partially automate creating periodic roundup posts of my Instagram content, and writing extra commentary around that.

Capturing & captioning in the moment through Instagram, but adding an extra layer of background narrative later, with better tools for the job, to be re-published into an archive with an interface I control, that is more suited to episodic storytelling. Besides fitting in with the present cultural undercurrents of early 00’s (blogging) nostalgia & withdrawal from the noisy ad-ridden feeds of major platforms, I also get to keep a nice archive of all my Instagram content in case of outages. Or for the day their owner commits an act so egregious that I feel I need to delete my account altogether.

You can peruse my Insta-bla here.

A couple of posts that have made nice little chapters:
Instableau
Tokyo 06 – Toriton Tower
Tanegashima – H-IIA F28
Tanegashima – Fly to the Future
Shady Nook

Updates & stuff…

Things are gonna stay a bit vanilla & borky around these parts for some time while much needed upgrades are done. The old-ass plugins that broke due to my recently switching to PHP 7 have been thrown out, and the theme I hadn’t updated since early 2011 went as well.

In line with my official stance on advertising (‘fuck your ads’), and broader views on privacy & data-ownership I’ve also ditched Google Analytics, and switched to the Open Source Piwik instead. Do-Not-Track headers are respected here.

The next chore (currently in progress), is importing my entire history from Instagram and setting up to automate periodic roundup posts. As for the site theme, I think I might actually stick with the WordPress Twenty-Sixteen default & just load a barebones child theme over the top for minor customisations.

Yeah that’s right, blogging. The early 00’s nostalgia is real.

Hello 2016

Alright cool, after neglecting this blog on the internet super hard for the entire last half of 2015, a new year has ticked over again. Hello 2016.

Quick re-cap of some stuff if you weren’t following along on twitter or instagram for the previous 6 months;

Things that didn’t happen; personal projects you may have heard me talking about during that period have mostly been put on ice for the time being. One large-ish piece of writing that was commissioned got canned, doubtful I’ll resurrect that.

Still getting used to having a place where I don’t live with someone else’s stuff, or the knowledge that I have to leave within a couple of months. Buying furniture feels stupid & wrong but having a decent bed and a real desk is some pretty amazing shit. Bookshelves, OMG.

First day of the year I managed to severely aggravate an iliotibial band walking down a mountain track, making 2016 the year I start taking injury prevention exercises seriously. The ability to walk up & down any old hill I feel like is something I want to preserve, as I do intend for this year to have some expeditions in it.

Structure & Narrative still lives, though as ever nobody is really sure what I’m doing. This blog will probably get an overhaul soon and there might even be content again. But y’know, don’t hold your breath. Not all year.

My occasional signs of life are best monitored via:

Hi Mum.

 

Tenerife – Coke en Stock

Instagram archives imported in January 2016.

Off to see an island about some sea & mountains for a week.

Off to see an island about some sea & mountains for a week. – Dec 30, 2015 @ 08:59

Dec 30, 2015 @ 18:09
Still not tired of black sky.

Still not tired of black sky. – Dec 30, 2015 @ 22:37

Dec 31, 2015 @ 14:36

Dec 31, 2015 @ 14:55

Dec 31, 2015 @ 16:45

Dec 31, 2015 @ 19:17

Dec 31, 2015 @ 20:07

Jan 01, 2016 @ 16:43
We have a gammy knee that gets passed down through the males in my father's family. At about 3/4 down today's hike, for the first time ever, the annoyance level from that knee went from 'lol cut it out stupid gammy knee' to 'SHITLORD STIRFRY CHRIST FUCKBUCKET' on every significant downstep. This is a problem when descending a mountain path that consists of volcanic rock, chossy slate, and muddy patches. Fortunately I carry the trusty little walking first aid bag. Rested, dumped in some ibuprofen, taped up the knee, and took 2 hours instead of 1 to get down the last section. It's 2016, apparently I am old. Tomorrow has been declared a rest day. The End.

We have a gammy knee that gets passed down through the males in my father’s family. At about 3/4 down today’s hike, for the first time ever, the annoyance level from that knee went from ‘lol cut it out stupid gammy knee’ to ‘SHITLORD STIRFRY CHRIST FUCKBUCKET’ on every significant downstep. This is a problem when descending a mountain path that consists of volcanic rock, chossy slate, and muddy patches. Fortunately I carry the trusty little walking first aid bag. Rested, dumped in some ibuprofen, taped up the knee, and took 2 hours instead of 1 to get down the last section. It’s 2016, apparently I am old. Tomorrow has been declared a rest day. The End. – Jan 01, 2016 @ 18:08
Jan 01, 2016 @ 19:39
Went shopping.

Went shopping. – Jan 02, 2016 @ 17:34
Ok well that explains a lot.

Ok well that explains a lot. – Jan 02, 2016 @ 20:07

Jan 02, 2016 @ 20:10
Went to the South of the island, which as expected is a tourist ghetto full of old crustacean-level English people watching the football over chips & lager. So here's a crane and some oil platforms instead.

Went to the South of the island, which as expected is a tourist ghetto full of old crustacean-level English people watching the football over chips & lager. So here’s a crane and some oil platforms instead. – Jan 03, 2016 @ 19:11
Check it out, a picture that contains both my arms. Also, barely visible, the curvature of the earth.

Check it out, a picture that contains both my arms. Also, barely visible, the curvature of the earth. – Jan 04, 2016 @ 19:34

Jan 04, 2016 @ 19:37

Jan 04, 2016 @ 19:41
The summit of El Teide requires a permit I was too late to apply for when I booked my flights. Knee's shot anyway. If/when I come back here walking up to this is the plan.

The summit of El Teide requires a permit I was too late to apply for when I booked my flights. Knee’s shot anyway. If/when I come back here walking up to this is the plan. – Jan 04, 2016 @ 19:50

#calmtech #flightmode – Jan 05, 2016 @ 16:36

Instagram roundup – End of 2015

Instagram archives imported in January 2016.

Things were clashed.

Things were clashed. #thingclash #thingsconams – Dec 04, 2015 @ 11:43

#thingsconams – Dec 04, 2015 @ 11:44

Dec 04, 2015 @ 15:54

Dec 06, 2015 @ 14:26

#LidlTech – Dec 07, 2015 @ 14:07
Back on the wall after a few weeks off. I have grown fat and weak. Ongoing back issues means no jumping down, so easy climbs & downclimbing everything (aka no fun). Uuuugh.

Back on the wall after a few weeks off. I have grown fat and weak. Ongoing back issues means no jumping down, so easy climbs & downclimbing everything (aka no fun). Uuuugh. – Dec 07, 2015 @ 20:03
BEACH DAY!

BEACH DAY! #brilliant #nailedit – Dec 11, 2015 @ 16:02

Dec 11, 2015 @ 16:04

Dec 14, 2015 @ 15:39
Back at an old office for a couple hours.

Back at an old office for a couple hours. – Dec 14, 2015 @ 15:39

Dec 16, 2015 @ 11:54

Dec 19, 2015 @ 16:01

Dec 19, 2015 @ 16:08

Dec 19, 2015 @ 16:14

Dec 19, 2015 @ 16:17
New Normal Boxing Day walk. Mum is wearing a fitness tracker & there are fresh new leaves budding out on oak trees.

New Normal Boxing Day walk. Mum is wearing a fitness tracker & there are fresh new leaves budding out on oak trees. – Dec 26, 2015 @ 14:02
Packed house for the war in the stars. By packed I mean empty obvs.

Packed house for the war in the stars. By packed I mean empty obvs. – Dec 26, 2015 @ 20:35
Not recovered strength yet but at least climbing some 6a/b. Still being careful about the back, so no weird jumps/drops/twists, and downclimbing whenever possible.

Not recovered strength yet but at least climbing some 6a/b. Still being careful about the back, so no weird jumps/drops/twists, and downclimbing whenever possible. – Dec 28, 2015 @ 20:50
Got myself a real desk again hell yeah.

Got myself a real desk again hell yeah. – Dec 29, 2015 @ 19:18

Instafools

Instagram archives imported in January 2016.

The Fruit Wharf, out back of the local tram stop

The Fruit Wharf, out back of the local tram stop – Nov 28, 2015 @ 10:05
Het Nieuwe Instituut

Het Nieuwe Instituut – Nov 28, 2015 @ 10:09

#FOOL01 – Nov 28, 2015 @ 10:16

Nov 28, 2015 @ 10:28

Nov 28, 2015 @ 10:39
Posse up nerds! Rotterdam Philharmonic Orchestra is scoring The Matrix live. It's been 16 years, time to watch this thing again.

Posse up nerds! Rotterdam Philharmonic Orchestra is scoring The Matrix live. It’s been 16 years, time to watch this thing again. – Nov 28, 2015 @ 11:45
Time for the biannual Linux check-in. Trusty old T41p still doing work.

Time for the biannual Linux check-in. Trusty old T41p still doing work. – Nov 28, 2015 @ 13:41

Nov 29, 2015 @ 00:05

Nov 29, 2015 @ 00:10
Rotterdam Science Tower

Rotterdam Science Tower – Dec 01, 2015 @ 16:21

Dec 03, 2015 @ 10:03